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第四回「文字とクラブ」

Visual Identity

ARKUDA LABEL

2025

The event “Moji to Club” (Letters and Nightclub) is a challenge to clearly communicate the non-verbal essence of club culture to visitors using written characters. This fourth edition’s theme is “Whitespace and Dispersion.” Whitespace can be interpreted as “read between the lines,” resonating with the nuances found between punctuation marks and symbols. The direction taken involves scattering symbols in patterns that sample the structure of the venue. These symbols also appear dispersed throughout captions and visuals displayed on monitors.
The text shown on the displays includes recent thoughts and reflections written by the performing DJs; such as what they’re thinking while playing. Additionally, a printer is installed at the bar counter, automatically recognizing the tracks being played and printing out relevant information. Overall, the goal was to create a space that leaves room (whitespace) for the audience to actively experience and interpret club culture on their own terms. The spatial design and visual direction were handled by Toshiki Okamoto.

  • Client

    ARKUDA LABEL

  • Year

    2025

  • Size

    A1, A4, B5, Onscreen

  • Typefaces

    JJannon, ,
    , ,
    ,
    Monotype Grotesque,
    , ,
    Ro

  • Graphic Design

    Shunsuke Kudo

  • Motion Design

    Toshiki Okamoto

  • Pen Plotter

    Aoi Serizawa

  • Venue

    SALOON, Daikanyama

  • Event date

    July 27th, 2025